responsible for storyboarding, Illustration, Animation and sound design.
Aviva - Equity Release Myths
This video was a whole lot of fun. I was able to really go to town with the idea of "myths" which in the end even influenced the design of the assets to look as though they where straight out of a fantasy novel. This was a bit different from the norm but the client ended up loving the unique direction.
I wanted the characters to feel just as fun as the idea was, so I decided to add a lot of bounce and follow through to help accentuate the cartoony movements. Its a great way to express emotion and intentions in scenes that are limited to a small amount of assets.
I always love using characters in videos as its probably the most interesting and engaging way to deliver a message and tell a story.