responsible for creative direction, storyboarding, illustration and animation

 

Springfield HealthCare

With the target audience being that of the elderly it was important not to go overboard with animation which is why I decided to go for something a little slower and elegant. It was important for me to tell a story, to help reinforce an emotional attachment to the piece and in turn engage whomever is watching. Story is one of the most overlooked aspects of video production. Make your viewers care.